Startup Question Bank
How to choose the perfect name for your business
A startup can have so many reasons to be successful or fail. One of the most important factors is the startup name. Before putting all the efforts into a startup, you have to select the most effective game changing startup name at the beginning. Here we are guiding you through the successful startup naming trends and examples. The most important startup questions we describe below will be all you need to name your startup.
How can you get found by your startup name?
Your startup name holds the identity of your business and the reputation. With your growth, people recognize you and remember you by your startup name. In that case if your business name is not enough to be brandable and memorable, it gives you a negative effect. So choosing a brandable and memorable name is a must for your startup. In most of the scenarios potential customers search you online to know more about you. As a professional startup you should have a catchy online presence with a .com domain. To make this goal achievable, you have to think about the availability too.
Is the name easy to pronounce?
Using a name that is hard to spell is risky for your growth. There are many successful businesses with hard to pronounce business names. But it is significantly low in numbers compared to the failed ones. Guess you have a name or surname that is hard to pronounce, you have to tell it so many times to people on many occasions. If the same happened after naming your startup, that will not be good for the branding.
Can your startup outgrow your startup name?
This is a common mistake most of the people face while in a business. Adding the name of your city into your startup name is helpful for the customers to find you easily. But what if you needed to start a branch in another town? Then you are going to regret your choice. Another common thing is we can see businesses use the business name to show what they sell.
It is great to catch the relevancy of the name and also easy for the customers to know what to expect from your business. But with the growth of your startup, if you decide to expand your products or launch a new service then you are in trouble with the name. So if you are brainstorming for a brandable startup name, it has to be potential and effective with any level of your growth without limiting your brand.
Who is the targeted customer base for your startup?
What is the connection your targeted customer base has with your startup name? According to what you offer through your startup, you have a specific customer base. It can be different by the age range, gender, language they speak, areas you cover, and many more. These differences can lead your customers for different tastes. So a better understanding about your customers can help you find the best tone and taste for your startup name.
Can you use your own name for a startup?
Using your own name as a part of your startup name is an easy and effective idea to reach a bigger customer base with popularity. But still, that doesn’t mean you can escape the qualities your startup name has to hold. The uniqueness of a startup name is important to withstand the competition. So you have to think twice whether your name is a good choice or too common.
Why should I invent my own business name?
Just as we mentioned earlier, uniqueness is a sign of success for startups. Using common names or words in your startup name can easily make you go unnoticed. When it comes to online presence it will be hard for you to rank up in search engines with common names and dictionary words. If you have a unique invented business name for your startup, you will not have to face those problems. However you have to make sure it is simple and short to be brandable.
Can I use abbreviations as my startup name?
Using abbreviations is easy and saves lots of your time you have to invest in finding the right business name for your startup. But on the other hand, abbreviated names do not work as attractive as a good business name. And also will not reflect any relevance to your business. There are successful companies with 3 letter company names, but it is up to you to decide that you are going to take that risk or not.
What is the ideal character count for your startup name?
Using a lengthy business name is not good for a startup. Unless you have a big advertising budget, a lengthy name is not helpful for people to remember it effortlessly. The ideal character count is 4 to 6 for a perfect startup name. We suggest you stay within this limit while you are brainstorming a startup name.
What can I do if I can’t think of a startup name?
If brainstorming to create your own startup name is not going to work for you, then you can try two different options. First one is you can go through our startup name ideas to get yourself proper guidance. If still you don’t feel confident enough, use the Wobiyo startup name generator to do the task for you.
How can I know if my startup name is already taken?
There is a possibility your name is already taken by someone before you. This comes with the legal availability of your business name. You can check if the name is available for you to use by simply using our startup name review tool.