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Creative Logo Design Tips

Create the Perfect Brand Identity for Your Startup

Above all, what is a logo? Just like your brand name represents your whole business, your business logo acts as the symbol of the brand. It helps your customers to identify you out of the crowd. Simply, a logo is a combination of both texts and imagery to expose your brand to users. 

Difference between Logo, Identity & Brand

Keep in mind that logo plays a major role while being a brand identity. Now, you may have an idea about the purpose of the logo. 

Since you are at the initial stage, you have the opportunity to create the best logo design which makes a strong first impression. Many companies fail to understand the possibilities of a good logo design. What makes a good logo is, it distinguishes you from others. As long as it has a meaning inside it, that is your vision, mission and values are inside it, it promotes brand loyalty. And the most important thing is your logo should be simple enough to memorize easily. 

If you still feel any difficulties about, “How do I create a logo for my startup?”, let’s look into some tips to design the best logo for startup business. 

Logo design tips for your StartupBusinessCompanyProduct
Logo Design Tips For Beginners
Identify and clearly define brand identity goals - explain products

Logo is an essential part of your business. It should explain your vision, mission, strengths and also your products. Since you are at the initial stage of your business, you should identify your vision first and think of at least 5 years in the future. It will be a critical factor when designing your logo. 

Another thing is, you have a target audience. Consider more about your target audience and let them know how your products and services help them instead of how your products and services work.

Logo Design Tips For Beginners
Look for inspiration

While you are working with your logo design, it will be beneficial if you study about the world famous logos. There are thousands of world famous logos which come to your mind when you hear their brand name. Be inspired by those logo designs. It can be color scheme, typography or even a symbol which can inspire your own logo design idea.

Logo Design Tips For Beginners
Identify your competitors

Once you check out for the competition you will be able to obtain views of customer behaviors. What are the things that customers expect from you. You can learn from your competitors’ mistakes. But keep in mind that examining your competitors doesn’t mean you are copying their whole concept. You are doing research on what works on attracting customers. You need a unique logo design so that you will be able to stand out from your competitors. Being unique is the key to success. 

Logo Design Tips For Beginners
Do a good research

In order to determine what is the best matching logo design for your startup you need a good research. First, know your target audience, what are their preferences and how to attract them. Then, do research on your competitors and different types of logos. Attractiveness, colors, typography, shapes, layouts and what are the things that work better in the industry.

Logo Design Tips For Beginners
Be unique - Avoid Generic Logos And Cliches

Uniqueness is the most important factor for a logo design. If you are unique you can easily attract customers and can stand out in the industry. So, avoid using generic logos. You may think like what has worked up to now is an easier option. But it is the reason you should avoid it! As an example, the script of “coca cola” has been stolen countless times. But if whenever you see that script what comes to your mind first is the Coca cola logo, right? So, being distinctive is the main thing to success.

Logo Design Tips For Beginners
Don’t complicate - Simple

If your logo is complex and fails to build trust with your target audience, it will not be worth enough. So, don’t ever try to complicate your logo with unnecessary details. Always try to be simple so that it will become memorable and you will be able to build loyal connections with people who read your logo.

Logo Design Tips For Beginners
Avoid using too many colors

If you use too many colors it will be a visual conflict. Color is the key for good logo design. You can use different shades of the same color to create contrast within your logo or else you can use fewer colors. If you use multiple colors it will make difficult for your users to focus on a single idea.

Logo Design Tips For Beginners
Consider science behind the colors

Colors are very significant when it comes to graphics. Some colors catch viewers mind immediately and some colors take time. If you are aware of the importance of logo in advertising, try to choose the right colors for your logo. Choosing colors is a common mistake everyone makes when adding more colors to their startup logo. So, when choosing colors, select a maximum of three colors which can attract users’ minds.

Logo Design Tips For Beginners
Use unique symbols

If you want your logo design to stand out from your competitors, instead of ordinary symbols try to select custom symbols. Don’t ever try to choose ordinary symbols which are available everywhere.

Logo Design Tips For Beginners
Should be responsive

A good and successful logo design should be responsive. That is your logo design should look well in different sizes and different mediums. Colors, shapes and lettering should not change in any medium and any size. Your logo is the representation of your brand. So, make it look good always.

Logo Design Tips For Beginners
No need to follow every trend

There are lots of trends which come time to time. It’s good for being up to date, but there is no need to follow each and every trend blindly. Some of them may not be appropriate for your business. So, always analyze trends sensibly and select trends only appropriate for your business.

Logo Design Tips For Beginners
Easily recognizable and memorable

When creating a logo what is it important to consider is it should be easily recognizable and memorable. Your logo represents your brand. So, if it is easily recognizable you can attract customers easily.

Your logo plays a major role in your business. It communicates ownership, quality and strengths. Also, it will be printed on your products, your business card, your company documents, website and everything related to your business. Most of all, it will be printed on your happy customers’ minds. So, don’t make mistakes and select the best logo design for startup business. 

Let’s look into some of the famous logos with hidden meanings

Famous Logos With Hidden Meanings

Includes every letter in the brand name

Famous Logos With Hidden Meanings

Represents different aspects of sustainable living

Famous Logos With Hidden Meanings

Hidden arrow represents the speed

Famous Logos With Hidden Meanings

“P” is a board pin

Famous Logos With Hidden Meanings

The coat of arms of bern, where toblerone is incorporated, and there is a bear on it because bern is called the “City of Bears”.

Famous Logos With Hidden Meanings

There is a hidden 31 inside “B” and “R”

Famous Logos With Hidden Meanings

“H” represents a handshake symbol which represents customer trust and satisfaction

Famous Logos With Hidden Meanings

From a to z means amazon has everything

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