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The 1st AI-powered Startup Name Review Tool

The best free online brand name evaluation tool to avoid irreversible mistakes when naming your startup

example 1 example 2

How to name your startup

Startup name is such a critical part of your business. If your startup company name suggestions become unsuccessful, the whole business will end up in a tragedy.

Are you still thinking of cool names for startups? Or else you already have a startup name idea and are struggling with “How to evaluate a brand name?”. We, Wobiyo, provide you with an unrivaled AI powered startup naming tool to evaluate your startup business name based on industry. If you evaluate your startup name idea, you can gain more benefits such as knowing whether the name you have selected possesses brand name qualities or not. Here are the best brand naming trends 2020 help you to create perfect brand name. 

Try to look into some of the creative and best startup names examples in 2018/19 which can be considered as Top World-Changing latest startup companies.

Tips for Naming Your Startup

You may be thinking about “How to come up with a business name”. A Startup Name is something beyond words. First decision should be what to name my business, right..?

Let’s now discuss how to choose a perfect business name for your business. When generating startup company name ideas, markup to the brand naming strategies that are discussed below. 

1. Check the domain name

Com Domain

Domain name is the name of your website. Therefore, choosing a brand name and a similar domain name is more important. Also, look for the best domain extensions for startups as well.

Uniqueness of your startup name is more important. When looking into the famous startup names list, they have chosen unique startup names such as, Having a .com domain can be considered as the factor of uniqueness of your startup name. 

Look into some of the famous companies that made use of .com domain extension.

Google –
Nike –

If your business or brand name is for a non- profit organization, normally go along with the .org domain extension or else when your target is only on a specific region or country you go along with specific country codes like .uk for united kingdom, .ca for Canada and then .au for Australia but still if you need a unique business name .com domain extensions stands as the most popular domain extensions for a business in all industries.

2. Make it simple

Best Brand Name

Vocabulary score of a brand name is a very important factor which is defined to measure and understand how short and simple your startup name is. 

The brand names that have higher vocabulary scores above 8 also stand as the best brand names., and are some of them. If the ratings of the Vocabulary score stands high, it is claimed as a great opportunity to  make use of that specific word as it has the capability to catch up the customer satisfaction.

Whenever you are naming your business, we always suggest you check the vocabulary score rate for your brand/startup name so that it would grasp into the customers’ mind.

3. Make it easy to pronounce

Super Brand Name

When creating a business name, it must be simple and easy to pronounce so you can easily retain loyal customers. Once users face difficulties when pronouncing your brand name they may evade it.

Therefore, we highly advise you to look for unique brand names which don’t have complex word formation that confuses users.

Here are a few super brand name examples that can be pronounced easily and people can easily remember.


Can be spelled by Voice Assistant

Voice Assistant

Cool business name ideas must be easily pronounceable including voice assistants like Cortana, Siri, Alexa and google assistant. It is incredibly important to understand your startup name through voice assistant as it is strategically best for the future.

If your startup name can be easily understood and pronounced through Voice assistant it has the capability to respond quickly and it is more advantageous for your startup.

Easily pronounced words have the capability to stick in to the minds of the users and remain long in the desired industry.

4. Make it easy to memorize

Google is a word that is easy to memorize according to the Phonological loop

Human memory consists of a component named Phonological loop that deals with auditory information. The Phonological loop is a short term verbal memory in the working memory. This helps to memorize words that are spelt. When you assign your startup/brand with lengthy names, it would be difficult for the human brain to grasp the words at once, therefore it is proper to name a brand/startup with simple names which will be easy for people to memorize and keep the word stuck to their memory system.

Some of the best brands that are memorable in the industry are and

5. Keep it short and sweet

A brand/startup name should comprise a minimum of four or maximum of six characters.

Having a limited character count will help the users to grasp it easily. The character count in a brand name greatly impacts on the simplicity and pronunciation of the word.

Look for unique business name ideas with a short character count so you can easily retain happy customers.

A brand/startup name should comprise a minimum of four or maximum of six characters.

Having a limited character count will help the users to grasp it easily. The character count in a brand name greatly impacts on the simplicity and pronunciation of the word.

Look for unique business name ideas with a short character count so you can easily retain happy customers.

Character count Range according to brand qualities

1 – 3 Not Recommended
4 – 6 Best
7 – 8 Good
8 (Above) – Not Recommended

Popular brand names with Perfect Character count

Uber – 4 characters
Pepsi – 5 characters
Intel – 5 character
Amazon – 6 characters

6. Avoid Numbers / Special Characters

The best business names should be simple and clear that do not confuse customers.

If a brand/startup name contains any numbers or special characters, it complicates customers’ minds. We advise you to avoid using numbers and special characters if you want to retain happy customers. 

Most of the companies in the world do not use Numbers or Special Characters for their names as it may lead to puzzlement and distraction.

So Hard to Remember Brand Name

Perfect Brand Name

7. Make it Easy to Spell and write

Good business names are simple. It should be formed with a simple word formation for users to spell and write easily. 

If your startup name is overly complex with tricky spellings, abbreviations and numbers, it can be a problem. The name you desire to fix as your startup name should be easily spelt and written.

8. Check the Legal Availability

Registering the brand/startup name by checking business name availability is the next important duty of a successful startup company.

While finalizing the process of building a Startup name make sure to consider the legal availability of the startup name by validating it through a trademark directory. So that you could ensure worldwide protection that prevents third parties from using the same identical Startup name.

9. Avoid Dictionary Words

The Google Exact Match Domain (EMD) filters low quality sites from ranking well because of the usage of dictionary words or generic words in a startup/brand name.

The startup/brand which is named using dictionary words has higher possibilities of dropping out from rankings and at the same time it loses its identity which will result in difficulties to attain traffic. 

Therefore, while naming a startup, constantly try to avoid/ minimize the usage of dictionary words.

10. Make sure to choose a fresh startup name

Make sure to form fresh brand/startup names so that you will not get affected by the past histories of it. 

There are possibilities for new startup names to lose their popularity among the customers just because some other company with the same brand name has lost public trust a long time ago. 

Therefore, while looking for catchy business names, be considerate about the past histories of it.

11. Use Single Word Brand Name

Almost all popular business names use a single word as their brand name. 

Assigning a brand name with more than one word will confuse the users while typing it, and there are high possibilities for them to forget certain words or letters when the name is lengthy and complicated. 

If you check famous brands list that only comprises a single termed word in the current Industry are, and

12. Avoid Keywords

A quality catchy and unique brand/startup name cannot be built using a keyword. Innovative fresh words attract the users rapidly. 

It is not demanded for a brand/startup name to have a dictionary meaning, the assistance you serve through your brand will remain as its identity throughout. 

While naming your business, have a keen concern to omit keywords as your brand name.

13. Do not Imitate

A brand/startup name should not be an imitation of another brand, the search engines have higher possibilities to correct the word and route traffic to other pages with similar words. When the brand/startup name is an imitated name of another brand, the possibilities for the page to get higher rankings is very low. 

Therefore, in order to make a brand/startup reach a higher ranking, imitations should be widely avoided. 

Most of the worst brand names in the industry are imitated from other long lasting best brand names in the current industry which is totally unwelcomed in the naming strategies.

14. Do not use other languages which denotes negative connotations

Know the importance of company image first. You know that a powerful and cool company name is the key to success in the global market. 

When you are globalizing a startup, it is always a good idea to check whether your name means something different in the regions where you’re planning to expand.

Pepsi’s slogan “Pepsi Brings You Back to Life” in Chinese the meaning differs as “Pepsi Brings You Back from the Grave”
Mercedes-Benz tried to enter the Chinese market, they use “Bensi” because it is similar to the “Benz” sound. But in chinese language the meaning for it is “rush to die”
KFC’s tagline “ finger-lickin’ good ” in Chinese language the meaning is “eat their fingers off ”
Rebrand Brand name

15. Select a name you are happy to use

Selecting a good name for your startup is not enough. You must like your startup name as well. Because, as the owner of your business, you are talking about the name every time. If you don’t like your brand name, you won’t be inspired by the name. You won’t be able to work happily. So, don’t use a name if you don’t like it.

Startup name suggestions

Startup name is not just a name. It represents your whole business. When you are thinking of “What to name my startup”, be inspired by looking at best startup name suggestions. So, you can come up with a perfect matching startup name for your business. 

Here are category based startup company name suggestions and cool startup company names list with category based startup name evaluation tools.

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