Best Branding & Startup naming trends 2020/2021

With modern technology, having a physical store is not enough. You need to advertise your new business and it’s better to have a website as well. So that you can promote your business and it will be helpful for social media marketing. Due to this trend most of the companies try to design an adaptable logo. You need a logo which is flexible for everything. It should look so good in every medium. You will have to adjust your logo for advertising and any different purposes. Those variations must not confuse your customers and customers should be able to recognize your branding in different ways. 

Most of the latest startups have now focused on simplicity in everything related to branding, including their brand name and logo. Concerning the logo design they use fewer colors and simple typography designs. Using a maximum of 2 colors will be helpful. If you choose multiple colors it will complicate users’ minds. If we take some famous logo examples, Nike, Chanel, Intel, Dell can be taken as some best logo designs. These companies can be easily recognized if you see their logo, right?

When it comes to the brand name, if you concern “Startup naming trends”, as a startup you can come up with the best matching startup name. Most of the companies now tend to select simple brand names. Also, there are some companies, which have shortened their brand name after understanding brand identity trends. Now, let’s move into the  comparison of old and latest startup naming trends.

Content branding means how you reach your customers. Humans naturally get attached to visual content more easily than any other form of content. According to the researchers people remember only 20% of what they read. And visual information can be processed 60000 times faster than text. So branded images can get more attention. 

Further, visual content works more effectively on social media than any other promotion because social media users naturally get attached to imaging contents and videos easily. But keep in mind that you should reflect your brand when you are influencing this strategy. As an example, when you are posting any images or videos, add your logo into the bottom of the image or video. So, that you will become unique and customers will be able to recognize your brand.

90% of companies use social media for brand awareness. According to the statistics the global social media usage rate is 49% as of January 2020. The sites like facebook, instagram, twitter, pinterest and youtube are the best places to build up your brand. You should pay attention to how you can express your brand on social media platforms. 

Normally, each platform focuses on different contents. As an example, twitter rests on written based contents and Pinterest and Instagram rests on visual contents. Facebook relies on both visual and written contents. You need to reflect your brand to your target audience. That is the most important thing. 

With the evaluation of technology, nowadays technology has deep-rooted our day to day lives. So, adapting technology based branding is important. Technology is not about doing new things but thinking on a new path. The impact of technology on brand marketing is it changes people’s perceptions. 

Within the past years, most of the startups and organizations have adapted technologies to optimize branding. Some of the top technologies that marketers have adopted are, mobile applications, voice assistants, artificial intelligence, and virtual reality. These technology based brading will allow you to keep in touch with internet users who are lean on smartphones.

Customer driven marketing is targeting a specific set of customers and retains them by meeting their needs. Nowadays, most of the brands directly involve their customers with the creation of their products. Most importantly, this approach seems trustworthy. Some researches have proved that 86% of consumers view customer driven brands in a more trustworthy manner. So, this thing will make your customers trust you more.