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Best Branding & Startup naming trends 2020/2021

Creating a brand for yourself

Branding is a marketing concept which is somewhat indefinite. Choosing a name with brand name qualities and designing a creative enough logo are most important marketing practices. Brading helps to distinguish you from others and it helps you to stand out in the industry. So, how to start a startup? And get the attention of the target audience easily? Or how to connect with your target audience? As a startup, it will be helpful to be knowledgeable of branding trends. 

So, what are the new trends in 2020? We have researched and analyzed some latest branding trends to give you a hand. Wobiyo, has provided you some facts which help you to stand out from your competitors. Let’s discuss what are the latest branding trends.

Branding Trends
Top Branding Trends for your StartupBusinessCompanyProduct
brand naming trends
Logo adaptability

With modern technology, having a physical store is not enough. You need to advertise your new business and it’s better to have a website as well. So that you can promote your business and it will be helpful for social media marketing. Due to this trend most of the companies try to design an adaptable logo. You need a logo which is flexible for everything. It should look so good in every medium. You will have to adjust your logo for advertising and any different purposes. Those variations must not confuse your customers and customers should be able to recognize your branding in different ways. 

Let’s look into some famous brands with different looks
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
brand naming trends
Simplicity

Most of the latest startups have now focused on simplicity in everything related to branding, including their brand name and logo. Concerning the logo design they use fewer colors and simple typography designs. Using a maximum of 2 colors will be helpful. If you choose multiple colors it will complicate users’ minds. If we take some famous logo examples, Nike, Chanel, Intel, Dell can be taken as some best logo designs. These companies can be easily recognized if you see their logo, right?

When it comes to the brand name, if you concern “Startup naming trends”, as a startup you can come up with the best matching startup name. Most of the companies now tend to select simple brand names. Also, there are some companies, which have shortened their brand name after understanding brand identity trends. Now, let’s move into the  comparison of old and latest startup naming trends.

Old Trends Latest Trends
Use common words
Ex: Amazon
Use unique words
Ex: Xiaomi
Use numbers or special characters
Ex: 3M
Exclude numbers or special characters
because those are confusing users

Ex: Google
Use detailed and lengthy words
Ex: Royal Caribbean International
Use short and simple words which are
easily memorable (character count between 4-6 )

Ex: Gucci
Use combined words
Ex: YouTube
Use mash-up and compound words
Ex: Instagram
Use common words
Ex: Amazon
Use unique words
Ex: Xiaomi

Use words which have less vocabulary score.
(that is high pronunciation and memorization power)

Ex: Cisco
Fendi - 8.82
brand naming trends
Visual content branding

Content branding means how you reach your customers. Humans naturally get attached to visual content more easily than any other form of content. According to the researchers people remember only 20% of what they read. And visual information can be processed 60000 times faster than text. So branded images can get more attention. 

Further, visual content works more effectively on social media than any other promotion because social media users naturally get attached to imaging contents and videos easily. But keep in mind that you should reflect your brand when you are influencing this strategy. As an example, when you are posting any images or videos, add your logo into the bottom of the image or video. So, that you will become unique and customers will be able to recognize your brand.

Top Content Branding Strategies
Audio/Visual Content 69%
Written Digital Contennt 64%
Images 63%
In-Person Content 37%
Written Print Content 30%
Audio-Only Digital Content 27%

Source: Content Marketing Institute

brand naming trends
Social media branding

90% of companies use social media for brand awareness. According to the statistics the global social media usage rate is 49% as of January 2020. The sites like facebook, instagram, twitter, pinterest and youtube are the best places to build up your brand. You should pay attention to how you can express your brand on social media platforms. 

Normally, each platform focuses on different contents. As an example, twitter rests on written based contents and Pinterest and Instagram rests on visual contents. Facebook relies on both visual and written contents. You need to reflect your brand to your target audience. That is the most important thing. 

brand naming trends
Adapting technology based branding strategies

With the evaluation of technology, nowadays technology has deep-rooted our day to day lives. So, adapting technology based branding is important. Technology is not about doing new things but thinking on a new path. The impact of technology on brand marketing is it changes people’s perceptions. 

Within the past years, most of the startups and organizations have adapted technologies to optimize branding. Some of the top technologies that marketers have adopted are, mobile applications, voice assistants, artificial intelligence, and virtual reality. These technology based brading will allow you to keep in touch with internet users who are lean on smartphones.

Technologies that Brand Marketers Want
Mobile Apps 68%
Voice Assistants 40%
Virtual Reality 37%
Artificial Intelligence 34%
360 Degree Video 33%
Wearable Apps 26%
Chat Bots 25%
Augmented Reality 24%
Biometrics Technology 23%
Beacon Technology 11%

Source: Bynder State of Branding 

brand naming trends
Customer driven marketing

Customer driven marketing is targeting a specific set of customers and retains them by meeting their needs. Nowadays, most of the brands directly involve their customers with the creation of their products. Most importantly, this approach seems trustworthy. Some researches have proved that 86% of consumers view customer driven brands in a more trustworthy manner. So, this thing will make your customers trust you more.

Building customers’ trust and making loyal customers is not easy as it seems. With the emerging technology you will have to follow trends and with traditional marketing strategies it will not be easy. You need to be adaptable with new trends. But keep in mind that you don’t need to follow each and every trend. There will be good things as well as the bad things. So, first you need to analyze trends and just take only the good things. In this article, Wobiyo has analyzed some branding trends and tried to give you the six best branding trends. Hope these branding trends will help you to create the best brand.

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