Best Branding & Startup naming trends 2020/2021

With modern technology, having a physical store is not enough. You need to advertise your new business and it’s better to have a website as well. So that you can promote your business and it will be helpful for social media marketing. Due to this trend most of the companies try to design an adaptable logo. You need a logo which is flexible for everything. It should look so good in every medium. You will have to adjust your logo for advertising and any different purposes. Those variations must not confuse your customers and customers should be able to recognize your branding in different ways. 

Most of the latest startups have now focused on simplicity in everything related to branding, including their brand name and logo. Concerning the logo design they use fewer colors and simple typography designs. Using a maximum of 2 colors will be helpful. If you choose multiple colors it will complicate users’ minds. If we take some famous logo examples, Nike, Chanel, Intel, Dell can be taken as some best logo designs. These companies can be easily recognized if you see their logo, right?

When it comes to the brand name, if you concern “Startup naming trends”, as a startup you can come up with the best matching startup name. Most of the companies now tend to select simple brand names. Also, there are some companies, which have shortened their brand name after understanding brand identity trends. Now, let’s move into the  comparison of old and latest startup naming trends.

Once you check out for the competition you will be able to obtain views of customer behaviors. What are the things that customers expect from you. You can learn from your competitors’ mistakes. But keep in mind that examining your competitors doesn’t mean you are copying their whole concept. You are doing research on what works on attracting customers. You need a unique logo design so that you will be able to stand out from your competitors. Being unique is the key to success. 

In order to determine what is the best matching logo design for your startup you need a good research. First, know your target audience, what are their preferences and how to attract them. Then, do research on your competitors and different types of logos. Attractiveness, colors, typography, shapes, layouts and what are the things that work better in the industry.

Uniqueness is the most important factor for a logo design. If you are unique you can easily attract customers and can stand out in the industry. So, avoid using generic logos. You may think like what has worked up to now is an easier option. But it is the reason you should avoid it! As an example, the script of “coca cola” has been stolen countless times. But if whenever you see that script what comes to your mind first is the Coca cola logo, right? So, being distinctive is the main thing to success.

If your logo is complex and fails to build trust with your target audience, it will not be worth enough. So, don’t ever try to complicate your logo with unnecessary details. Always try to be simple so that it will become memorable and you will be able to build loyal connections with people who read your logo.

If you use too many colors it will be a visual conflict. Color is the key for good logo design. You can use different shades of the same color to create contrast within your logo or else you can use fewer colors. If you use multiple colors it will make difficult for your users to focus on a single idea.

Colors are very significant when it comes to graphics. Some colors catch viewers mind immediately and some colors take time. If you are aware of the importance of logo in advertising, try to choose the right colors for your logo. Choosing colors is a common mistake everyone makes when adding more colors to their startup logo. So, when choosing colors, select a maximum of three colors which can attract users’ minds.

If you want your logo design to stand out from your competitors, instead of ordinary symbols try to select custom symbols. Don’t ever try to choose ordinary symbols which are available everywhere.

A good and successful logo design should be responsive. That is your logo design should look well in different sizes and different mediums. Colors, shapes and lettering should not change in any medium and any size. Your logo is the representation of your brand. So, make it look good always.

There are lots of trends which come time to time. It’s good for being up to date, but there is no need to follow each and every trend blindly. Some of them may not be appropriate for your business. So, always analyze trends sensibly and select trends only appropriate for your business.

When creating a logo what is it important to consider is it should be easily recognizable and memorable. Your logo represents your brand. So, if it is easily recognizable you can attract customers easily.